Archive for February, 2008

Hackers are the lastest threat to SEO’s reputation

Having had a website hacked in the last few weeks and knowing a few other people who had sites hacked this issue has been playing on my mind.Countless blogs and personal sites are being edited my malicious hackers every day to include hidden links to unscrupulous websites. The aim of adding these hidden links is […]

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Link exchange in 2008

Exchanging links is decidedly unfashionable in SEO circles and yet it’s the first thing most new sites do when they launch so who’s right? The answer is that getting some decent incoming links from similar sites is a good thing, even if you have to exchange links to get them.Having a list of 20 or […]

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Why you shouldn’t ignore Google Images

Last week Hitwise reported that Google Image Search accounts for 6.82% of Google properties.Here’s the top 20 Google domains from January 2008:Considering Google’s huge market share, especially in the UK, 6.82% is a lot of searches! So maybe you should start optimising your kitten images for additional Google traffic.Post from SEOptimise’s SEO BlogWhy you shouldn’t […]

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Richard & Judy Demonstrate TrustRank

The power of just one trusted link has often been discussed but isn’t often proved. Normally any site that has one trusted link also has lots of others so you can never really tell which links are passing the most weight.TV stars Richard & Judy have their own wine club that ranks very well on […]

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Linkbait for difficult websites

One of the hardest things about natural linkbuilding is trying to build links to sites about escorts, viagra, loans and insurance. My favourite method is to think outside the box and try to set up clean versions of the site (or even seperate sites) so that people are happy to link to them.For example to […]

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Get more links by being a personality

Building links is hard work but there are a few tips you can use to make it a bit easier.My favourite is to try and become a personality in your niche and encourage people to link to your site when they mention your name. For example if I was to speak at a conference people […]

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Google geotargeting getting stronger?

Apparently Google.com is using a stronger geo targeting filter this week causing some people to gain much more traffic and some people to lose a lot.In the UK Google.com has a 15% market share compared to the 75% market share that Google.co.uk has so it could be quite a big issue for some UK websites. […]

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