Adsense Revenue Tips

The AdSense concept is really simple. The webmaster inserts a java script provided by Google AdSense into their websites. Each time the page is accessed, the java script will pull in advertisements from the AdSense program. The ads are targeted to the content that is contained on the web page serving the ad. If a visitor clicks on an AdSense ad, the webmaster serving the ad earns a portion of the money that the advertiser pays Google AdSense for the click.

From this outline, it can be seen that AdSense is all about targeted content. The more targeted that page content is, the more targeted AdSense ads will be. By making the AdSense ads completely relevant to the page visitor, the webmaster increases the chance of a click being made on an ad. The more clicks on AdSense ads, the more money the webmaster makes. It is therefore of benefit to the webmaster to ensure that their sites’ content is of good quality and in focused niches.

The first reason why AdSense should be included in content sites is because it is now possible to blend the ads into the site design. Full customization is possible with AdSense ads. It is no longer necessary for ads to be overtly displayed and appear as obvious ads. With AdSense, webmasters are given the chance to choose from many different types of ad formats to better complement the website and fit into web page layout.

By subtle use of this formatting capability, the webmaster can cleverly incorporate AdSense ads on web pages and thus have more opportunity to earn clicks from visitors.

The second reason why it makes sense to use AdSense on content sites, is the ability of AdSense real-time tracking to give webmasters detailed information on how their sites are performing. AdSense provides performance statistics such as page impressions, clicks, click-through rates and earnings. In addition, by using a facility called channel tracking, the webmaster can see the performance of specific ads by page, by groups of web pages, by domain, by ad type or category etc.

The beauty of this real-time reporting is that the effectiveness of any changes made can be assessed quickly. These flexible tools allow webmasters access to accurate insights on which pages, ads and domains are performing best. Furthermore, trends are also more easily spotted.

The last and final reason to use AdSense on content sites is that the quality of information will attract visitors anyway. Sites with good content will get viewed by those interested in the site topic. Given that the webmaster has invested time and money in creating their content site, they have generated valuable web page real estate. Whilst there are several ways in which such pages can be monetized, by far the simplest is to place AdSense ads on the pages.

AdSense provides an excellent option for those webmasters who pride themselves in developing really useful content sites. (Brian McGregor - adsense-images.com)

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This is a common question for people who are using Google AdSense, and there are a variety of reasons why you might find that it’s not targeting good ads on your site. Let’s talk about the major causes and I’ll explain how to remedy each of them.

The most common cause is that your keyword density is too low. You might not have heard of this SEO jargon, but the logic is straightforward: if you have a blog about knife self-defense, for example, you need to actually have the phrase knife self-defense on your site at least once every 2-3 paragraphs.

All too commonly, writers find that they refer to “it” or, in your case, “self defense” or “protection” or other synonyms. A synonym is a good tool for writing, but it can be counterproductive for having search engines or ad engines accurately identify the primary topic of your article.

Another facet of this is if you have lots and lots of non-article material on your pages (promotional text, ad copy, link lists) you can confuse the ad engine about just what actually is the point of the page. This can best be addressed by adding AdSense section targeting, as explained here: AdSense Section Targeting.

A second problem you might be encountering is that there are simply too few bids on your exact keywords in the AdSense system (technically, AdWords, as that’s the “advertiser” side of the AdSense coin). You can ascertain this by opening up an AdWords account and bidding on a few of the most important keywords in your space. Does a bid of $0.05 give you top placement? That means that there aren’t any other advertisers!

Another way to test is to use a tool like Nichebot. When I go there and search for “knife self-defense” shows that it was only searched for 15 times in the last 12 months (in their database, at least). That’s incredibly rare, and strongly suggests that you need to come up with either a broader focus for your blog (by comparison, “self defense” was sought 782,000 times) or come up with a different description of your content to be more findable.

Finally, if you do these and use these techniques and still find that your ads aren’t a good match, you might email Google’s AdSense support team and ask them for some suggestions. I’ve found them friendly, helpful and reasonably responsive, and it is in their best interest to be matching your content as closely as possible.

Hope that helps you get up and running with better ads. (askdavetaylor.com)

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