Archive for March, 2007

Links for 2007-03-29 [del.icio.us]

  • There Will Be No Google Killer… Ever!
    I think people need to look at the hard facts and accept Google’s dominance in the search engine field. History has proven to us time and time again that the first one to get there probably will be the only to truly make it.

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Success on Adsense – 5 Quick Tips

As you use Google’s AdSense for more and more time you begin to learn from the mistakes of the past, and you slowly begin to realize which of your actions kept your site from reaching its full potential.

But an important part to making a mistake is telling people about it and teaching them how to avoid making the same mistake. So this is a list of the top five mistakes people using AdSense make.

You should read them well, and see if any of them is applicable to your contents. If it is, you must stop and attempt to fix such errors as quickly as possible.

The first major no-no that everyone seems to be hitting at one point or another has to do with breaking the rules. Google’s AdSense is a great program but it relies on you respecting a few set rules.

The most important thing is not to create “artificial clicks” through any means possible. Never click your own links, never ask your friends or close ones to click the links and never, by any means have your content encouraging the visitors to click the links. You run the risk of being permanently banned, and that will definitely damage your revenue.

Failing to comply with Google’s terms could have your AdSense account suspended. And this is why this rule is by all means the most important one of all. It’s because this is the difference between life or death.

The second thing users get wrong a lot of time is having a bad color palette for ads. Many times this happens because the publishers aren’t knowledgeable enough to change default color palettes.

Others just can’t seem to spend enough time in changing those defaults. Having bad ads that stand out is sure to push people away from clicking; whilst having something which is clearly visible yet distinctive will.

Third, of course, the position of the ads is probably the key element you should get right if you want to maximize your profits with AdSense. This is noted in a lot of places on the web and Google talks about this as well. Google can provide you with statistics which illustrate what positions work particularly well on your website.

Fourthly, banner ads are also a very bad idea if you’re using AdSense. 480×60 type ads are a sure way to drive many people away as most Internet surfers have developed a natural resistance to such means of advertising.

And last, but clearly not least, is not taking care of the site running the ads. Because ultimately it doesn’t matter how cool the site is itself. If it doesn’t have updated contents and a lot of daily visitors it will probably never earn you any serious AdSense revenues.

So these are the most important five things people get wrong while using the AdSense program. But of course if you don’t like this means of expressing the issues, here are the top five things you should do to ensure your AdSense ads are constantly bringing in that revenue.

Never break Google’s policy. Don’t make visitors create “artificial clicks” on your website regardless of the person doing so or the reason. Make sure your ads have the right colors that blend in with your site, and make sure they’re positioned in the right places to attract as many customers as possible. Always try to avoid using banner-like (480×60) adds unless you really know what you’re doing and constantly keep your site fresh and up to date.

So with that in mind you should be raising your AdSense revenues in no time.

Adsense is for Everyone

When Google’s AdSense appeared, there were a lot of people who doubted Google’s idea would be marketable and actually generate any profits. Yet as we stand here today it’s probably the most well known pay per click venture in the world.

Yes, all those nay sayers ended up eating their own words in the end. And that is because the folks at Google never go and do something without assessing whether or not it will be profitable, or exactly how profitable it is.

But of course, as you might very well know, AdSense isn’t just profitable for Google. It’s also profitable for the people who advertise via AdWords and very profitable for publishers who use it to make earnings which are sometimes just enormous.

So one must ask himself why this is such a good deal for everybody. And the question in itself is very justified because you hardly ever come across something that’s profitable for everyone in the chain. So why would AdSense be any different.

Well, AdSense is where it stands today, giving benefits for everybody in the game because it exploits a gap in the Internet’s advertising model.

You see, the Internet is a very interactive environment, and its interactions come from the people who are browsing. They choose whether or not to follow a certain link and the term “navigating” is probably the most precise one at describing this situation.

So AdSense is great because it links together buyers and sellers. Yes, you have to hand it out to Google for a brilliant idea. They know there are people out there that want to buy stuff and people who want to sell them what they’re interested in. And Google AdSense helps members of the two categories find each other.

It works for the visitors, because the model is very transparent. You don’t see a huge graphic banner which tries to lure you into buying something. You just see a few words. And if you like what you see you can just click it. It works because visitors don’t have that feeling of someone trying to lure them into spending money. Ironically, however, they’re wrong.

It works for the AdWords advertisers because their ads go everywhere. Not only will they find themselves listed in Google’s search which gets gazillions of hits per day, up front without working as much for SEO and waiting so much.

Their ads can reach any website that deals with anything similar to what they’re trying to sell. Now you must realize they could never pull of such great advertising by themselves. And that brings us to the thing that makes Google’s AdSense a publisher’s best friend.

It comes from the fact that the ads are contextual, that they somehow related to the keywords you deal with on your page. Because people or on your site, which deals with a certain topic, you already know they’re interested in that topic.

But, hey, wait a minute, Google knows some companies which want to sell your visitors something related to their topic. Google wants your visitors, you want Google’s advertisers and the visitors just want to buy stuff. And that is the essence of what makes AdSense a great deal for everybody.

This is by far the most profitable hook-up deal you’re ever going to see anywhere on the Internet.

So you have to appreciate Google for realizing a killer deal. You have to appreciate how well thought out, yet simple this scheme really is. Sure, in practice it has a few quirks but those are minor and, up to this point everyone seems to be enjoying Google’s AdSense.

Adsense Mixed With Affiliate Marketing

The more you understand about any subject, the more interesting it becomes. As you read this article you’ll find that the subject of Google Adsense Profits Mixed In With Affiliate Marketing is certainly no exception.

Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Why Affiliate Marketing?

Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman’s products on your site. But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.

Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant’s website and the other being the affiliate’s site. In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate’s site. The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into. This would generally mean easy income for the affiliate, as he would do nothing but place the retailer’s ad on his site. This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.

There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash. Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method. The pay-per-click method is the method most preferred by affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to gain money. The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.

Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site. A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.

You can see that there’s practical value in learning Google Adsense Profits Mixed In With Affiliate Marketing. Can you think of ways to apply what’s been covered so far?

What about Google Adsense?

Google Adsense is actually some sort of an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences. In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly. Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.

So, where do all of these lead us to?

Where else but to profits, profits and even more profits! Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate. For the merchant’s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms. For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites. And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.

It never hurts to be well-informed with the latest on Google Adsense Profits Mixed In With Affiliate Marketing. Compare what you’ve learned here to future articles so that you can stay alert to changes in the area of Google Adsense Profits Mixed In With Affiliate. (Mats Lonnstrom - promoteoptions.com)

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How To Make More Money With Google Adsense

This article will give you several different ways to increase your Adsense income. The first step is to log into your Adsense account and look at your last months states. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM.

Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.

Impressions are the number of times your web pages with Adsense ads have been viewed. You improve impressions by creating more traffic to your web pages.

Here are several ways to increase traffic to your pages:

-create more web pages, with relevant, focused content
-create more links to your web pages
-list your website/s under relevant categories in more directories
-set up a directory of relevant sites on your website and accept relevant reciprocal links
-write relevant articles, with your site information in the ‘resource box’ at the end of each article, and submit them to article directories

Increasing traffic to your adsense websites is the best adsense trick.

The next area that will improve your earnings are increasing your ‘Clickthroughs’.

Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.

Although you can’t dictate which google.com Adsense ads show on your site, you can influence the relevance of the ads by maintaining a tightly focused website. If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too.

For example, if every page of your site is about fishing, and the word ‘fishing’ appears several times on every page, its likely that your Adsense website ads will relate to fishing.

The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page.

The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.

The next way to make money with Adsense income to generate effective CPM.

Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics. Look for top paying keyword adsense words to use for your campaigns.

Although Google doesn’t release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture.

There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.

So now you have the basics of increasing your Adsense income. Here is the basic formula:

-Build pages and websites on high paying topics for the best Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense web pages for maximum impressions.

You can also find some resources about Google Adsense. Get an adsense ebook or join an adsense forum. Increasing your adsense revenue is going to take time and consistent and diligent work. Keep focused and don’t get discouraged. Use these Adsense tips and watch your income grow. God bless you. Jesus loves you. (Jeff Flow)

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Grow Your Adsense Piggy Bank: $30 to $300 A Month

Maybe you’ve had your own “Aha” moment with Google Adsense.

I had mine earlier this year when I realized I could make more than just pocket change by featuring those now familiar ad blocks on my websites. I had worked hard building my content oriented niche sites and had expected to make decent affiliate income—which never materialized.

You see, most people online (including you and me), are looking for information. I call them “lookey-loos.” They want to gather information before making a purchasing decision. This is normal behavior. However, if you are looking to earn or make online money via a web site affiliate program, you’ll quickly realize that it takes a lot more than slapping banner ads and links on your site.

Although, I’ve made a modest amount of affiliate income, it didn’t seem enough to make it worth my while, in spite of what the affiliate marketing ebook gurus said. That’s the point where I decided to put Adsense on my sites. Got nothing to lose, right?

At first I was like “Cool. A few pennies a day in the piggy bank.” I didn’t have to do anything extra for it, so it was kind of an easy way to make some “spare change.” I didn’t care how much I made each day. Anything was better than looking at a big fat zero.

Then something changed. The money accumulating in my Adsense account began to grow. Hmmm. Maybe there’s something more to this Google Adsense thing than I realized. Adsense seemed like a pretty decent opportunity to make money online.

This is when I got serious about the potential to make money with Google Adsense. I know I’m just one of thousands of website publishers that has recently discovered that this is one of several ways to make extra money.

So here many of us sit, anxiously checking our stats to see how much money we’ve made today. What is our CTR (click through rate)? How much are we getting paid per click? And so forth.

While we all hear the tales about those making thousands per day or month with Adsense, most of us web publishers, here in the trenches, are not blessed with having a gazillion visitors that produce big fat checks. We are trying to steadily grow our modest Adsense income fairly and honestly.

But what is the secret to doing that?

**WARNING: If you’re interested in information on how to make lots of money quick and easy using black hat techniques or using SPAM website generators, you can stop reading now**

I believe that slow and steady wins the race—and, you’ll get to keep your Adsense account for the long run. Let me give you some perspective. Google is worth $120 billion. Google stock is now valued at over $400 per share. A good portion of their profit comes from pay-per-click advertising (Adwords). Yet, online advertising is still a relatively small percentage of total (U.S.) advertising dollars spent. However, things are rapidly changing. Online advertising will see steady growth for many years to come.

The potential windfall for online web publishers is enormous. A web publisher making $30 a month today, could be making $300-$500 per day in a few short years. Those who go for the quick, unethical profits now, but lose their Adsense accounts because of it, may be kicking themselves in the future. To me, it’s just not worth it.

Anyway, for those of you who think that you’ll never make it to that coveted $100 per month mark so that you can join the Google monthly check club, take heart. There’s still plenty of time for you to get there. However, you must get serious. You won’t make the big money if you’re treating your websites like a hobby.

Ok. So, here’s some quick tips on what you can do to grow your Adsense profits (I’m currently making over $300 per month with Adsense by following this very strategy):

***BUILD QUALITY CONTENT SITES***

Content is King.

You will not see good CTR without quality content. Put yourself in the visitor’s shoes. What’s the first thing you’ll want to do when you visit a crap website? Yeah, that’s right. Leave. Some web publishers believe that quality content doesn’t matter. That people will be less likely to click if they get good information at a site. This is not my experience. Some also believe that a crappy content site will cause visitors to click on Adsense ads to “escape” a bad site. I think this is B.S. When’s the last time you clicked on an ad to escape someone’s site? It’s too easy to hit the “back” button or close the browser.

Your job as an online web publisher is to give people quality information. The ads are an added benefit to your visitors. If they want more information on a product or service related to your subject matter, then they are more likely to click on an ad. They will trust your site more. And, yes, my sites consistently have really good CTR. That means “high interest.”

***BUILD MORE THAN ONE WEBSITE***

While a few lucky web publishers have hit the golden jackpot ($10,000 a month and up) with only one site, most of them had built up a very popular site over several years and already had tons of steady traffic (in the thousands). When they put Adsense on their sites, they saw instant big money, and they continue to reap the rewards.

You and I, down here in the trenches with fairly new sites, cannot realistically expect to achieve these lofty heights overnight. It’s gonna take a lot of work to get where they are, if we ever do. Even if we don’t, we can still make a nice enough income to achieve our desired financial goals. So quit obsessing over what so and so is making and focus on your own web publishing business.

Now the truth is, the more quality websites you build, the more money you’ll make with Adsense. This goes for blogs too. If one site drops in clicks, then another site often picks up the slack. This is my experience. And these sites don’t have to be big money makers on their own, or get lots of traffic. It’s a numbers game. The more sites you build, the more opportunities you’ll have to reap Adsense profits. How many sites you build is up to you, but it’s not uncommon for successful web publishers to have between two and 10 sites, some have many more!

Yes, this takes a lot of work. You have to research a niche topic, keywords, popularity potential, design a decent looking site, write or hire someone to write quality content, get your site listed in the search engines, keep monitoring your site, etc. So, you’ll be working some long hours in front of your computer. But think of it as building your online empire—one site at a time.

***USE HIGHEST PERFORMING AD BLOCK***

While you can test various Adsense ad block sizes and colors on your website, others have already done the research as to the top performing ad block. It’s the 300×250 rectangle. This block should be blended into your web page so that it doesn’t look so conspicuously like an ad. People hate ads. They don’t like to be sold to. However, if your ad blocks don’t scream “advertisement” to them, they’re more likely to click. This has been proven.

The best positioning for ad blocks is at the top of the page (center position seems to get more clicks). Also, blue link color gets more clicks than any other link colors. But of course, you’re free to experiment with ad blocks on your own site.

***TWEAK AND UPDATE YOUR WEBSITES***

No website is perfect. You can always make improvements. Change or add new (relevant) information. If your website is ranking low, try adding new information. Search engines love websites that have fresh information. You don’t have to add something new every week, but you can tweak and update your sites periodically. I’ve had sites move into excellent search engine positions just by doing a little tweaking.

BEWARE of auto-generated feeds and content. Google is cracking down on sites that have too much automation. The search engines seem to love organic content that looks and reads like the web publisher put some personal effort into it.

***WORK ON GETTING MORE TRAFFIC***

I know. This is the 100-pound gorilla for all of us. By now you know it’s not easy getting web site traffic. Whole ebook empires have been built around this very subject. All I can tell you is that there are some proven techniques, but they take work and time. One of the best ways, and the method I use consistently to get great results is writing articles like this one, and submitting them to article directories and lists. It’s also a nice way to get new sites indexed relatively quickly.

You MUST keep working on getting more traffic to your websites. Traffic=Clicks=$$$

I know it can be frustrating when your site traffic is in the single digit per day category. Look at it this way, there’s nowhere else to go but UP.

***KEEP LEARNING***

An important KEY to increasing your Google Adsense profits is to learn as much as you can about the business of making money online with your website. Knowledge is power. There are plenty of generous people online offering free advice on how you can improve your Adsense income.

I wouldn’t be where I am now without taking full advantage of free and paid resources. Remember, you’re not alone. There are lots of folks going through the same thing that you are. If you are open to learning, you CAN move forward towards reaching your income goals with Google Adsense.

***SET GOALS***

If you made $30 this month, set a goal to make $40 or $50 next month. If you made $80 this month, set a goal to make $100 next month. Having a monthly goal is a great way to stay motivated while you work on your website business. Trust me, I know. My first month with Adsense I earned a whopping $32.46. It took several months for me to make it into the monthly check club. However, with steady work, and determination to increase my Adsense income, that check has grown bigger every month.

***HAVE RESPECT FOR ADWORDS ADVERTISERS***

Adwords advertisers respect web publishers who understand that the reason they allow their ads to show up on your website pages is so that you can help bring them quality prospects. Adwords advertisers are looking for a decent return on investment (ROI) for their Adwords dollars. They don’t have to run their ads on the content network. Google makes it easy for them to turn that option off—and many do.

So, keep in mind that it’s in YOUR best interest to keep the Adwords advertiser’s best interest in mind when you build your websites. Advertisers want to see profits just like we do. They want some of those clicks to produce sales. If they don’t make enough sales, they will quit using Adwords. That leads to less money for web publishers.

There are some greedy, opportunistic web publishers out there who only care about filling their pockets with quick cash. They don’t care about how much money their SPAM pages cost advertisers when they send unqualified, or barely interested visitors, clicking onto the advertiser’s site. Poor quality website traffic may make some web publishers a tidy sum, but they risk being downgraded eventually by Adwords advertisers and Google itself. Google is giving their Adwords advertisers more tools to track clicks and sales conversions.

Trust me, you want to be on the good list of web publishers that can be trusted by Adwords advertisers to consistently bring them qualified visitors. That’s what they are paying for. And, quit crying over low paying clicks. Google and their advertisers don’t owe you a living. If you want to make more Adsense money, then you’ll have to work smarter and harder.

***BE PATIENT BUT PERSISTENT***

While Google Adsense is a great way to earn or make online money, it’s definitely not a get-rich-quick scheme. It’ll take months, maybe even a couple of years before you realize those big check dreams. Meanwhile, keep doing a little bit here and there to build a solid online business.

Actually, what we really do is provide a needed service to people—we provide quality information to help them find what they’re looking for quickly and easily. We help the “looky-loos” save time and money. We are information providers extraordinaire!

What a great way to make a living. (Donna Monday Brownies - best-brownie-recipes.com)

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Adsense - Pros and Cons

You have that site on-line for quite a while, its generating a good number of hits every day and you’re thinking whether or not to use AdSense advertising on it to make it generate some form of income.

Well this is a description of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the Internet like something from another planet and people are very excited about it everywhere. There are negative aspects to Adsense and alternatives to consider.

AdSense is generally a great tool for webmasters. Whereas, they would use to worry about how to raise enough money to keep their sites profitable, or at least keep them on-line those worries are gone.

AdSense allows webmasters to forget about those worries and concentrate on creating good content for their sites. In fact, the emphasis is now on creating quality content (often associated with the top-paying words) which will bring you many visitors.

AdSense can also very well integrated with your website, it’s easily customizable in terms of colors, size and position which means you can experiment with it in any way you like to maximize your income.

AdSense is a very good means of generating a constant revenue on your site. All you need to do is create some quality content and keep it updated constantly and you can literally live off your website. A lot of people are doing just that nowadays with AdSense, so it’s become sort of a business in itself.

It’s also a great program because you can have the same account advertising on all your pages. This is great for webmasters wit a lot of content because it means they don’t have to create many accounts unnecessarily.

But as stated, above, there are some negative aspects to advertising with AdSense and here’s a small list of such cons.

Clearly the largest negative impact the AdSense program can have on you is through Google closing your accounts. Most of the time this happens because of so called ‘click fraud’, which means somebody would be producing artificial clicks on your page.

There’s one really nasty side to that. It doesn’t have to be you making those artificial clicks. It could very well be your competition doing this in order to shut you down, or the competitor of whoever is advertising on your page, looking to drive their marketing costs up.

The earning AdSense brings you are by no means constant. In fact, they’re not even close to that. Anything you do to your site could end up being a big mistake costing you a great deal of money. It’s that kind of pressure that has a negative impact on you.

First of all, you constantly need to make sure your site is in the spotlight of search engines when people are searching for whatever it is your site is about.

If you fail to do that you won’t have any visitors, and that of course means you won’t have any AdSense revenue. In a way this is nothing new, as any form of generating revenue on the Internet with advertising has such a drawback.

And finally, another major problem is that you constantly have to feed your site with better and better content. Now, of course, certain sites are very well geared towards doing this but with some types of content this is rather hard to achieve. This is often why the services of a copywriter are employed to generate more and more content.

When writing original content, the best thing a website owner can do is research a topic thoroughly and then return to writing with lots of information they can out in their own words, and show their own opinion on.

So there are the pros and cons of using the AdSense network for generating profits through advertising. Now the choice of whether or not these work for you is yours.

How To Build A Traffic Highway To Your Website

Every internet business needs traffic and lots of it. Traffic is the lifeblood of online businesses, therefore, any program you under-take to build a successful company or business online must incorporate numerous traffic generating strategies.

Assuming that you now have excellent products or service to market and all other internal plans well in place, now is the time to get down to real business of directing targeted traffic to your website.

The following tips are designed with you in mind to help creating the website traffic that is so essential to sales and profits online. Advertising is the key to internet marketing and search engine traffic will be the backbone or the main source for that continuous flow.

Yahoo/Overture and Google Adwords are excellent paid advertising to build traffic. It is unlikely that you will get the required website traffic without utilizing some of these paid advertising services, Overture and Yahoo, being so popular, it is futile not to avail yourself of their services.

Search engine advertising has brought real success to thousands of online businesses, why not yours? PPC or (Pay Per Click) is the term given to this way of advertising. With proper keyword selection related to your products or services this advertising method could be just what you need.

Another traffic building tool is to exchange website links with other businesses, this is called reciprocal linking and both parties normally benefit from this exchange of links related in some way to the business. When sites link to each other, they both share in the traffic generated by the efforts of each other. The more reciprocal links exchanged the more traffic that could be generated.

Viral Marketing:

This is a free or inexpensive way to spread the word on the internet about your company, business, product or service. This could be perceived as a sneaky way to advertise, by attaching your company name, product or link to certain media such as a funny video, entertaining games, interesting articles or gossip. People who are attracted to this kind of creative entertainment will pass it on to friends, relatives and acquaintances thus spreading the word wide and far.

Optimizing your website content for high ranking

Search engines rank your site based on well placed keywords and keyword phrases in your site content. Therefore the content on your site should be well optimized to take advantage of this requirement to rank high in search engine results. So, be warned when you write the content for your site.

Write and publish Articles about your business.

Submit your articles to article directories and publishers since they will have a large circulation of sites that will read and distribute the articles, giving you the exposure needed to generate much traffic. Write about special features of your business, product or service. Also include a resource box with your sites description and services plus a link to your website at the end of the article.

Become members of forums and online communities:
As members of these communities, you can write and post helpful articles along with a signature file with links to your business. This builds your credibility online, while creating much needed one way links to your site. This could boost your website ranking and traffic substantially.

Finally, publish a newsletter, as a credible and trusted net marketer, your readers will share this with many others thus creating loyal repeat visitors to your site and you will be able to market to this list forever. This list of traffic building tools is by no means final, with some imagination and creativity more ways can be found to add to these marketing strategies on and off line. (Selvyn Patterson - adsenseprofitsource.com)

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Making Money From Blogging Takes Time

I’ve been reflecting today upon the long term nature of having a business that makes money from blogging.

I am regularly asked by bloggers in their start up phase why they are not earning enough money from their blogs to go full time.

While I usually can find a variety of reasons - in the majority of cases it tends to come back down to the length of time that they’ve been blogging.

Why is length of time in successful entrepreneurial blogging for money so important?

There are a few reasons that come to mind:

* Quantity of content - I’ve been blogging for almost 3 years (in fact November will see me hit this mark) and in that time I’ve added over 11,000 pages of content. This is 11,000 possible entry points to my blogs in search engines. This quantity of content does not just appear.

* Search Engine Optimization - It takes significant time to become an authoritative and highly ranked site in the eyes of search engines. While it might be possible to rank highly on lower paying topics - to rise to the top of a competitive area is rarely achieved quickly unless you have a high profile, a lot of cash or get very lucky (or know something I don’t about SEO).

* Reputation - Building a reputation for yourself in real life takes significant time - the same is true for the online profile of you and/or your blogs. Good reputation builds incoming links, opportunities, bookmarks, RSS subscriptions, advertiser goodwill and loyal readership.

* Network - Connected with a good reputation comes good relationships and a network of contacts. Two years ago if I had wanted to start a new blogging project with someone else I would have had little chance of convincing anyone to join me - but since that time I’ve worked hard at my relationships with fellow bloggers (and other online and offline contacts) to the point now where my problem is becoming too many opportunities to collaborate.

* Web Smarts - I shudder when I look back at my first blogging efforts and how naive, ill-informed and poorly run they were. I have a long way to go when it comes to learning about the web, blogs, design, writing etc - but over time my own skills and knowledge in these areas have grown. You can read all the books, blogs and articles you want on blogging (and I’d encourage you to do so) - but so much of what you can learn about blogging for money has to come from on the job experience - which again only comes with time.

So if your goal is to grow a substantial online business - one of my main piece of advice is to take a long term view of it. While a very small percentage of successful online business people do seem to make it big overnight - the examples of this are increasingly becoming fewer and farer between. I believe you can still realistically expect to grow your business (at least to some extent) but think its worth reminding ourselves that like most things - successful blogging comes as a result of hard work, determination, smart decisions and time.

A few quotes to end with:

“Patience, persistence and perspiration make an unbeatable combination for success.” - Napoleon Hill

“Someone has defined genius as intensity of purpose: the ability to do, the patience to wait… Put these together and you have genius, and you have achievement.” - Leo J. Muir

“Genius is eternal patience.” - Michelangelo

Source: ProBlogger

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How To Maximise Your Adsense Earnings

This article which you are about to read, which is all about generating extra income from Adsense, has been written because of the growing interest in Adsense and how it can improve your bottom line profits.

Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed to be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.

What is it that they are doing wrong?

Having the pages with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.

The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.

Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site, and it is one way of maximizing your Adsense earnings.

A typical website has menu links on each page. The wording on these links is what grabs a visitors attention and gets them to click on one of the links that will take them to another page of that website. Links that have free or download are oftentimes good attention grabbers.

This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that page and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.

Before you begin testing if this same style will work for you and you website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast results to come by.

Before you read any further let me just step in here and say that I really do hope that you are finding this helpful. I have written this because I do think that we need to know more about Adsense, so, having said that, lets continue.

Now, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that link. And not just catch, but a unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what that was all about.

You can also use graphics to grab your readers attention. There is no limitation to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.

Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.

There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. Hot pages or Most read lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them.

Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which ones get more clicks and which ones are being ignored.

Let the testing begin. Testing and tracking until you find the site navigation style that works best for you site.

Let me conclude by saying that there is a lot more information out there on the subject of Adsense. Your local bookstore, library, and indeed the internet has tons of information just waiting for you to find, and so, happy researching. (John Savage - adsenseprofitsuccess.blogspot.com)

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